Beta Cartoon

Beta Cartoon (also just known as Beta on their screen bug) is an American cable and satellite television network focused on animation, mostly western. The channel is host to Universal Home Entertainment, Mill Creek Entertainment, and Shout Factory animated series. As well as anime licensed by Firebasket Media Publishing & Distribution. Original programming, as well as original programming from Landshade Media will also appear.

The channel shares its space with the SurgeAnime Classics overnight block.

On March 7, 2020, Silver Warrior Animation bought 20% of the channel, 10% from Firebasket Broadcasting, and 10% from Aura International. Zachary Jordan, head of SWA, will also be appointed as head of original programming for Beta Cartoon starting March 30th.

On July 29, 2020, they announced the Beta Awards, an award show targeted towards ages 13-18. The awards will focus on music, movies, television, games, and comic/graphic novels. It will be co-produced by Moonlit Productions, a joint venture between NEP Group, Live Nation Entertainment, and LiveStyle.

History
After three months of SurgeAnime Plus's relaunch as SurgeAnime Classics, RaGE Media Broadcasting (the controller of all things SurgeAnime) has noticed that ratings were lower than usual. They kept monitoring ratings and in September of 2018, they reported that over the course of 8 1/2 months, a decline from 600k on average for the months of October/November 2017 to just 100-200k on average for July/August 2018. In late September, RaGE Broadcasting announced a rebrand and refresh to a more modern animation network.

Over time, the channel grew bigger and bigger, with new original series, and a afternoon block. Currently, Beta Heroes (produced by Silver Warrior Animation) is Beta Cartoon's highest-rated show.

On March 1, 2020, it was announced that Silver Warrior Animation, Zachary Jordan's production company, will be buying 20% of the channel and will be co-producing future shows. Jordan will also be appointed as head of original programming for Beta Cartoon. The previous head, Deshawn Davis, will be moved to the creative head of Beta Cartoon Productions.

Original programming
TBA

Acquired programming/libraries
TBA

Programming blocks
TBA

BnBeta
The first look was produced by Platige Image and featured a basic room that looked like a Bed and Breakfast. The look had about 15 minutes of footage and lasted from October 28, 2018, to November 30, 2018.

The logo was made in house by RaGE Cartoon designer Weis Bliss, who also produced the branding.

World of Beta
This second look was produced by Weis Bliss and implemented Animal Logic, Sony Pictures Imageworks, Scanline VFX, and Hydraulx as visual effects company. The look started in December of 2018 and still continues to this day.

Cyberspace & Galaxy
A third branding, Cyberspace & Galaxy, is in production to be the "primetime/nighttime" on-air branding for the channel. This branding will be shown from 6p until 11p on most days, with some days ending the branding at 9 or 10pm.